06 - Risk Matrix3 min

Critical Risk Analysis

Clear view of potential threats and their likelihood of occurring

Risk Factor
Severity Impact Likelihood
Low Retention

Users delete app after trip.

Mitigation Strategy

Focus on recurring value beyond a single trip (e.g., bucket lists, travel memories).

HighCalculated
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Risk Interpretation

High severity + High probability risks require immediate attention before seeking investment. Medium risks should have mitigation plans. Low risks can be monitored and managed as you scale.