About Idea Kill Switch
We help founders make smarter decisions by delivering brutally honest market validation and investor-grade intelligence in minutes, not months.
Our Mission
Every day, talented founders waste years building products nobody wants. They chase vanity metrics, ignore warning signs, and confuse optimism with validation. We built Idea Kill Switch to change that.
Our AI-powered platform delivers the harsh truth you need to hear, backed by investor-grade market intelligence. We don't sugarcoat. We don't sell false hope. We give you the clarity to either move forward with confidence or pivot before it's too late.
Our Values
Brutal Honesty
We prioritize truth over comfort. Our AI tells you what you need to hear, not what you want to hear. Your time is too valuable to waste on broken ideas.
Speed & Clarity
Fast decisions beat perfect analysis. We deliver clear verdicts in 30 minutes, giving you the speed to iterate or pivot while competitors are still researching.
Investor-Grade Quality
We source data from tier-1 providers like Gartner, CB Insights, and PitchBook. Our analysis meets the same standards VCs use to evaluate opportunities.
Founder-First
Built by founders, for founders. We understand the emotional journey of building startups and design our tools to support tough decisions, not just data collection.
Meet the Founders
No anonymous team behind the curtain. Real founders, accountable to the same brutal honesty we promise you.
Dušan Perišić
Co-founder & CEO
Dušan started Idea Kill Switch after one too many late-night pivots taught him a hard lesson: most startups die from ideas the market never wanted, not from bad execution. He's building the product he wishes he'd had — one that hands founders the brutal, investor-grade truth before they bet years of their lives on a hunch.
Join 1,000+ Founders Making Smarter Decisions
Whether you're validating your first idea or your fifth, Idea Kill Switch gives you the intelligence and confidence to build something that matters.