07 - Market Context5 min read

Market Snapshot

Deep dive into market size, growth dynamics, and timing considerations

Total Addressable Market
$1B

Growing at 12% CAGR

$1B
TAM
$100M
SAM
$5M
SOM

Market Growth

12%

Gen Z obsession with astrology and psychology.

GROWTH TRAJECTORY

Why Now?

Window of Opportunity
  • *Rise in mental health and psychology interest
  • *TikTok crystal/astrology trends

Strategic Headwinds

  • App fatigue

  • High cost of acquiring consumer users