30-second overview of the analysis
Key structural advantages that meaningfully increase survival odds
KYC regulations force companies to verify users. Non-optional budget.
Stay ahead of regulation changes, become the compliance-native option.
Once integrated into onboarding flows, switching is painful. Sticky revenue.
Make integration seamless, offer white-glove support.
How ready this idea is to raise institutional capital
How institutional investors evaluate this opportunity
Team has fintech and compliance experience. Previously built KYC tools at banks.
Enterprise sales experience.
Verification is painful, slow, and expensive. Customers are desperate for better solutions.
Differentiation from incumbents.
$15B market growing 20% annually. Driven by regulation and fraud.
International markets.
Enterprise sales cycle is long (6-12 months). Requires capital for sales team.
PLG motion or land-and-expand strategy.
Moat comes from data partnerships (DMVs, credit bureaus) and compliance certifications.
Exclusive data sources.
Evidence layer supporting the verdict
The total revenue opportunity if you captured 100% of the market. VCs typically look for $1B+ TAM for venture-scale returns.
The portion of TAM you can realistically reach with your specific product and business model.
The market share you can realistically capture in the near term given competition and resources. This is what investors scrutinize most.
Compound Annual Growth Rate. Investors prefer markets growing 15%+ annually.
Early markets offer more opportunity but higher risk. Mature markets are crowded but proven.
Regulatory pressure (KYC/AML), rise of digital banking, fraud epidemic.
AI-powered identity verification
Identity verification and eKYC