Critical Risk Analysis
Clear view of potential threats and their likelihood of occurring
Risk Factor | Severity Impact | Likelihood |
|---|---|---|
Long enterprise sales cycles Dental practices take 4-6 months to evaluate and switch software. Cash burn risk before revenue scales. Mitigation Strategy Offer pilot programs with quick wins. Build implementation playbook to reduce time-to-value. | Medium | Calculated |
Incumbent retaliation risk Dentrix/Eaglesoft could drop prices or improve UX once they see traction. Market leader advantage. Mitigation Strategy Move fast on integrations and lock-in. Build community and brand loyalty early. | Medium | Calculated |
Dependency on distribution partners Dental supply distributors are gatekeepers. Losing partnership = losing primary channel. Mitigation Strategy Diversify with direct sales and referral programs. Don't rely on single partner. | Low | Calculated |
Risk Interpretation
High severity + High probability risks require immediate attention before seeking investment. Medium risks should have mitigation plans. Low risks can be monitored and managed as you scale.