07 - Market Context5 min read
Market Snapshot
Deep dive into market size, growth dynamics, and timing considerations
Total Addressable Market
$3.2B
Growing at 12.5% CAGR
$3.2B
TAM
$1.8B
SAM
$350M
SOM
Market Growth
12.5%
COVID accelerated digitization. Practices upgrading legacy systems.
Why Now?
Window of Opportunity
- *Increasing M&A creating larger dental groups
- *Shift towards cloud software post-COVID
Strategic Headwinds
Legacy contracts locking in practices
High switching resistance from office managers